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During the period, Zhu Hu, Deputy General Manager of Zhuhai Broadcasting Lighting Marketing, Tan Jian, General Manager of Laiwei Optoelectronics, Zou Hui, Manager of New Terri Lighting Development Department, Xiao Zhiyong, Deputy Director of Sales, BYD Industrial Co., Ltd., and Zou Zhengwang, General Manager of Changsha Candle Lighting In-depth discussion on enterprise and business advantages, brand strategy, business tactics, lighting design and other aspects. Finally, He Wenbin, director of high-tech LED marketing, analyzed the situation of the LED industry with accurate data. The participants expressed that the quality of the forum was quite high, and the cost performance and marketing strategy of the company were close to the market and benefited a lot.
Zou Hui, manager of Xintel Lighting Development Department, said that the company will replace all the home lighting products with LED light sources within three years. In fact, in the LED industry, the technology does not understand the design, the design does not understand manufacturing, and the manufacturing does not understand marketing. As an intermediate chain of the industrial chain, if it cannot integrate technology, design, manufacturing, and marketing, it is basically impossible to win the competition of LED lighting. The core competency may be corporate culture, or a function, or a new type of material, or a technology, and so on.
Dealers and consumers often do not fully understand the product's excellent characteristics because they do not understand the product. After refining and promoting it, they can quickly and easily in the simplest, most direct and clear way. Let consumers know and be familiar with, and then form a purchase demand. Therefore, concept marketing can reduce the consumer's understanding of the product process and minimize marketing expenses. 
Zou Hui: The key to winning LED brand competition is resource integration
On the afternoon of April 22, Gaogong LED hosted the “2013 China Good Product Tour Exhibition and Merchants Conference†hosted by Gaogong LED's “Lighting Channel†and ended the Changsha Station. Due to the eagerness for LED good products and good brands, the conference attracted more than 80 merchants from various channels such as circulation, retail and engineering to attend the meeting on time.